What is This is Cumbria all about?We are a collective of dynamic Cumbrian producers and craftspeople formed in 2018 with a passion for producing fine goods inspired by the breath taking landscape of our county. Our aim is to showcase the very best food, drink and produce from across Cumbria to thousands of keys buyers at trade events with a ‘big impact’ destination trade pavilion.
How did This is Cumbria begin?The seed was sown at the Farm and Deli Show in 2018 when a small number of Cumbrian based food & drink businesses exhibited their produce to an audience of 30,000 trade buyers over 3 days. Despite their independent business successes, they noticed the gathering crowds at the large regional stands and the idea ‘This is Cumbria’ was born.
Over the following months, the concept was developed and brought to life by Thomas Jardine & Co and The Family Business Network and with wonderful support and sponsorship from Cartmell Shepherd and Enterprise Answers, branding from Eclectic Creative, uniforms from Liberty Workware and print from Printing Plus our first show made it’s presence felt in April 2019.